Marketing and Economics

Marketing and economics situation is another aspect interlinked with environmental strategies. Specifically speaking, local farmers are more willing to take their own initiatives upgrading intensive agriculture planting mode only if their marketing ability and economical situation have been improved by doing so. On the other hand, it can be a good basis of marketing activities that premium products are available through implementing ESIA production technology.

Besides, it is really hard to help individual farmers to improve their marketing and economical status due to their limited production scale and lack of credit. This is the utmost reason why ESIA chose cooperative implementing marketing activities.